Ludovic Live
Co-founder & CEO
Co-inventor of the P4SPR platform. Alumni of a DARPA-funded biosensing lab and a $50M+ diagnostics startup. Helped shape Ontario's innovation ecosystem and contributed from the government side to the creation of NGEN, Canada's Advanced Manufacturing Supercluster. MBA dropout. Founded Affinité and took it from prototype to labs in 10+ countries — on non-dilutive funding alone.
Shuo (Sandy) Zhao
Head of Applications & Customer Success
With a foundation in SPR research, analytical instrument sales of Shimadzu products, and pharma R&D spanning product development and registration, Sandy leads the customer relationship at Affinité from first contact to lasting success.
Jean-François Masson
Co-founder · Sensor Director, Affinité Science
Full Professor of Chemistry at Université de Montréal, Jean-François is the technical anchor of Affinité Instruments — the scientist whose research on SPR instrumentation and plasmonic biosensors made the P4SPR possible. Fellow of the Royal Society of Chemistry, McBryde Medal recipient, and one of The Analytical Scientist's 100 most influential analytical scientists.
Joelle Pelletier
Co-founder · Bioanalytics Director, Affinité Science
Full Professor of Chemistry at Université de Montréal and Canada Research Chair in Engineering of Applied Proteins. A specialist in protein engineering and enzymology, Joelle's work on engineered proteins and clinical diagnostics is core to what the P4SPR can do in the real world. 120+ publications, 15+ patents, Clara Benson Award recipient.
Michael Atkin
Business Advisor & Board Member
Over 20 years in pharma and biotech — from licensing at Lederle International to strategic roles in BMS's global CNS group. MBA from Columbia. CEO of three biotech companies. Michael brings deep commercial and industry experience to Affinité as a board-level advisor.
Philippe Masson
Advisor
Director at AV&R — Quebec's leading robotics and automation firm, with 2,000+ machines deployed across 21 countries in aerospace and medical manufacturing. Philippe brings deep expertise in robotic systems, strategic partnerships, and scaling precision technology to industrial markets.